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As Adobe MAX draws near, the excitement is mounting.  Over 12,000 of the top graphic and interactive designers, creative and art directors, interactive directors, photographers, and videographers will come together to learn about the latest technologies that can enable their creativity.

No where will this be as prevalent than on the NVIDIA booth (717), where NVIDIA will show how NVIDIA and Adobe have collaborated closely to optimize leading-edge Adobe CC solutions for powerful NVIDIA Quadro RTX GPU-powered systems to provide a better experience for creators everywhere. The NVIDIA Quadro RTX™ family based on Turing architecture., brings the most significant advancement in computer graphics in over a decade to professional workflows. Designers and artists can now wield the power of hardware-accelerated ray tracing, deep learning, and advanced shading to dramatically boost productivity and create amazing content faster than ever before.

“Turing is NVIDIA’s most important innovation in computer graphics in more than a decade."

— Jensen Huang, founder and CEO of NVIDIA

Launched at SIGGRAPH 2018, NVIDIA’s Turing GPU Architecture features new RT Cores to accelerate ray tracing and Tensor Cores for AI functionality which, together for the first time, make realtime ray tracing possible.

These two additions to the Turing architecture GPU — along with more powerful compute for simulation and enhanced rasterization — usher in a new generation of hybrid rendering to address the $250 billion visual effects industry. Hybrid rendering enables cinematic-quality interactive experiences, amazing new effects powered by RT Cores and AI (Deep Neural Networks) and fluid interactivity on highly complex models or scenes.